The challenge: How to tell the story of New England based food systems in an authentic and immersive manner. The answer: Craft a campaign that brings together Non Profits, Commercial Partners, Farms, Farmers, and a film crew that embeds itself on a day to day journey throughout the region.
Working with Wholesome Wave as our non-profit organization, we crafted a campaign that centered around Glenn, who would ride his bike over the course of 16 days and more than 500 miles visiting farms, farm markets, food banks, restaurants, and city gardens. The objective was to unveil the many facets of our country’s food system, showcasing the critical building blocks that make up a healthy, thriving food system. Sharing the story of the countless Americans who work diligently and tirelessly to shape our food system into one that is more equitable, more sustainable and more delicious.
More images from the campaign can be viewed on our Stories site. For additional information on the campaign or about how we can work with your organization to tell your story, please contact our partner communications organization, Horizon Communications Group.